As a part of an integrated campaign “Amplifying Human Potential: Towards Purposeful Artificial Intelligence” for WEF 2017, Lewis creative team worked with PR and digital teams in delivering creative collateral for the campaign.
Using an integrated approach with research and an online AI maturity index tool at its core provided a strong foundation for the campaign. Campaign creatives were developed to encourage increased understanding and support key findings from the research, which included an online tool, report design, infographic, social cards for digital amplification, animation video and presentation slides.
The successful campaign also won an ICCOGlobalAward for World’s Best PR campaign – Technology!
Online Ai Maturity Index tool
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Client: Infosys | Creative Agency: LEWIS